About Us



Empowering businesses and their people through health insight and information. At Bluecrest Wellness we’re empowering businesses and the people that work for them through health insight and information. We believe prevention is better than the cure, and we help businesses understand the health issues impacting their workforce. In turn, we empower people by helping them understand more about their own health so they can live well and stay well.

Bluecrest Wellness Managing Director, Peter Blencowe, standing in a health assessment room

You can choose to have a Bluecrest health check at one of over 10,000 mobile clinics at 400 venues nationwide. Our clinics are usually setup in meeting rooms within comfortable hotel or conference centres. Not only does this mean convenience – you and your employees should find a clinic within a 10-minute journey from your home or work – it also means we keep our overheads low. The savings we make we’re therefore able to pass directly onto you.

You can choose from a range of flexible health checks for your team and because we are more affordable you can choose to cover more of your workforce. We offer checks for heart disease, cholesterol, glucose, liver function, kidney function, digestive disorders, bowel health, anaemia and many more. We undertook over 100,000 health checks in 2022.

Bluecrest was founded to fill a gap in the private health checks sector for an affordable and convenient health assessment option without compromising on high quality and clinical robustness.



Meet some of the key people working for Bluecrest!

Dominique Kent profile
Chief Executive Officer

Dominique Kent

Dominique is accountable for the delivery of Bluecrest’s strategic plan. She has extensive experience in health and social care, having led a market leading outstanding home care business. She is also a Non-Executive Director and Advisor for Trinity Home Care, Unique Senior care and Thalamos, all services within the Health and Social Care Sector.

Craig Wilmott profile
Chief Marketing Officer

Craig Wilmott

Craig is accountable for the marketing & product strategies aligned to delivering on the wider organisation growth plans. Supported by the Product & Marketing team, this means ensuring that Bluecrest's products and services are designed around the needs of our customers and that we deliver on our brand promise to create trust and loyalty.

Laurel Bruce-Hay profile
Director of Operations

Laurel Bruce-Hay

Laurel is accountable for the coordination of frontline service delivery at Bluecrest. Focusing on kit and logistics, venues and our team of health assessment specialists, she uses customer feedback to ensure our services and venues are of the highest possible standard and fully compliant. Laurel has worked within operations at Bluecrest for over ten years.

Dan Gale-Brown profile
Head of Customer Service

Dan Gale-Brown

Dan is responsible for the efficient delivery of sales and service across Bluecrest Wellness. With his previous experience in front line delivery of customer service and operations, he aims to ensure that all our customers receive high quality service and are always put first in any decisions that are undertaken.

David Dixon profile
Chief Finance Officer

David Dixon

David is accountable for financial reporting, planning and insight, and is responsible for maximising value and efficiency in the organisation. His knowledge comes from a background in the health and wellbeing, hospitality and pharmaceutical sectors.

Jon Darby profile
Chief Growth Officer

Jon Darby

Jon is accountable for customer service, customer experience sales and retention at Bluecrest as well as relationships with key intermediaries and strategic partnerships. He has spent over twenty years in senior leadership roles across sales, service and proposition development and previously held the roles of Managing Director of SecureHealth and Head of SME propositions at AXA Health.

Mike Boyle profile
Head of HR

Mike Boyle

Mike is responsible for the delivery of the Bluecrest’s People strategic plan which supports the overall Bluecrest vision and mission. Mike is a Chartered member of the CIPD and has a career in Human Resources which spans nearly 20 years. Mike has experience in multiple sectors with over 6 years in healthcare.

Neil Bennett profile
Chief Technology Officer

Neil Bennett

Neil is accountable for overseeing technology strategy, innovation and development, aligning it with organisation’s goals to drive success. He has over 25 years of technical delivery experience in the health domain, previously growing, organising and leading modern technology functions at Health-on-line and AXA Health.

Emily Wilson profile
Head of Governance & Quality

Emily Wilson

Emily leads Bluecrest’s Governance and Quality Assurance teams and works across the organisation to support the delivery of Bluecrest’s strategic goals. This means ensuring Bluecrest run effective, credible quality management systems, which foster trust and confidence for our colleagues and customers.

Mike Davis profile
Head of Marketing

Mike Davis

Mike is accountable for the implementation of the strategic marketing plan, creating brand awareness, driving profit and growth, acquiring and retaining customers, and enhancing engagement. He is also a Trustee for Brandon Centre, a charity providing young people with access to a range of mental health and wellbeing services.

Diane Davis profile
Head of Internal Communications

Diane Davis

Diane is responsible for the development and delivery of Bluecrest’s Internal Communications & Employee Engagement strategy. With 20 years specialising in insight driven employee communications, Diane has extensive experience in promoting employee engagement in support of organisational strategic and cultural aims.

Kim Jones profile
Project Manager

Kim Jones

Kim is dedicated to effectively overseeing Bluecrest’s strategic projects, ensuring they reach the finish line with maximum efficiency. With extensive experience in both public and private sectors, she possesses a versatile skill set, excelling in creative problem-solving coupled with adept team management.