About Bluecrest - your partner in workforce health intelligence
Who we are
Bluecrest is a leading provider of health intelligence solutions for businesses. Since 2012, we’ve supported over one million individuals across the UK and Ireland, helping organisations create healthier, more productive workforces through accessible, clinically led health assessments.
What we do
Our purpose is clear: empower businesses to reduce health risks and improve performance by giving employees confidence in their health, so they can live healthier for longer. We believe prevention is better than cure and that actionable insights drive better outcomes for both people and organisations. Our affordable, accessible and convenient health assessments mean more of your workforce can access our health intelligence.
Why it matters
Poor employee health impacts productivity, absenteeism, and business costs. Many conditions develop silently - our proactive approach helps you spot risks early, reduce absence, and protect your bottom line. Investing in health intelligence isn’t just good for employees - it’s a strategic business advantage.
Our promise to businesses
- Accessible to all: Affordable packages for every workforce, starting from £117 per employee.
- Tailored health insights: Actionable health intelligence to inform your wellbeing strategy.
- Convenient locations: 14,000+ clinics nationwide, plus on-site and home-test options.
- Clinical excellence: CQC registered, accredited labs, and expert-led protocols.
- Trusted partners: Over 700 businesses rely on Bluecrest for workforce health and wellbeing solutions.
Our Directors
Meet the directors working for Bluecrest!
Dominique Kent
Dominique is accountable for the delivery of Bluecrest’s strategic plan. She has extensive experience in health and social care, having led a market leading outstanding home care business. She is also a Non-Executive Director and Advisor for Trinity Home Care, Unique Senior care and Thalamos, all services within the Health and Social Care Sector.
Dr Martin Thornton
Dr. Thornton is a distinguished GP with degrees from Liverpool and Manchester. As the architect of a transformative Primary Care Network in Buckinghamshire, Dr.Thornton integrated health coaches, pharmacists, and nurses to proactively combat chronic illness. As the Chief Medical Officer at Bluecrest, he is dedicated to improving health outcomes through patient-centered prevention strategies and in identifying what can be measured and tracked to improve health.
Craig Wilmott
Craig is accountable for the marketing & product strategies aligned to delivering on the wider organisation growth plans. Supported by the Product & Marketing team, this means ensuring that Bluecrest's products and services are designed around the needs of our customers and that we deliver on our brand promise to create trust and loyalty.
David Dixon
David is accountable for financial reporting, planning and insight, and is responsible for maximising value and efficiency in the organisation. His knowledge comes from a background in the health and wellbeing, hospitality and pharmaceutical sectors.
Laurel Bruce-Hay
Laurel is accountable for the coordination of frontline service delivery at Bluecrest. Focusing on kit and logistics, venues and our team of health assessment specialists, she uses customer feedback to ensure our services and venues are of the highest possible standard and fully compliant. Laurel has worked within operations at Bluecrest for over ten years.
Jon Darby
Jon is accountable for customer service, customer experience sales and retention at Bluecrest as well as relationships with key intermediaries and strategic partnerships. He has spent over twenty years in senior leadership roles across sales, service and proposition development and previously held the roles of Managing Director of SecureHealth and Head of SME propositions at AXA Health.
Neil Bennett
Neil is accountable for overseeing technology strategy, innovation and development, aligning it with organisation’s goals to drive success. He has over 25 years of technical delivery experience in the health domain, previously growing, organising and leading modern technology functions at Health-on-line and AXA Health.
Our Growth Team
Meet some of the key people working in Bluecrest's Growth Team!
Tony Cheal
Tony is accountable for National sales strategy, revenue growth, and the development of strong client relationships with our Direct clients and Intermediaries and supports strategic initiatives to expand market presence. Tony has spent over 30 years in leadership roles across sales, business development, and customer engagement and was with Aviva for 20 years.
Simon Wheatley
Simon is accountable for corporate client growth and building relationships with key intermediaries. With extensive experience in sales, operations, and product development, he has held senior roles including Private Jets Director at Air Partner plc and Operations Manager at Indesign Furniture. Simon’s diverse industry background equips him with a unique perspective to help translate even the most complex client needs into actionable strategies and lasting partnerships.
Andy Kelly
Andy drives business growth through a range of revenue channels, including direct acquisition and intermediary partnerships. With over 30 years of experience in sales and customer service across multiple sectors, Andy brings a wealth of expertise and a results-driven approach. Andy is dedicated to achieving and exceeding both individual and team revenue targets, ensuring continued success for the business and its clients.
Michelle McGrath
Michelle is responsible for the retention and service delivery of corporate clients, overseeing two teams of Senior Account Managers and Account Executives who support and nurture B2B client relationships. She brings extensive experience in leading high-performing teams within the private medical insurance industry and is focused on delivering consistent service excellence, strong client engagement, and long-term partnerships.
Jason Morris
Jason is accountable for relationships with strategic partnerships and intermediaries at Bluecrest. He has spent over 30 years in the healthcare market, having previously held senior roles in intermediary distribution at BUPA and AXA Health and other providers.
Marcus Bird
Marcus is accountable for Bluecrest’s strategic Partnerships and Intermediary relationships. He is responsible for driving business growth through new client , broker, and partnership acquisition. He collaborates across all departments to enhance the company’s market positioning and value proposition, while managing and developing key strategic relationships to deliver sustainable growth and long-term commercial success.
Bluecrest Clinical Panel
Meet some of the key people working for Bluecrest's Clinical Panel!
Anna Jones
Anna Jones is a registered nurse and community nurse specialist gaining experience across the acute, community and charity sector. She has a keen interest in education, holding an associate lecturer post and providing training on behalf of two national clinical training companies. As the head of clinical operations, Anna is committed to driving high quality care and services and ensuring a excellent clinical governance and accuracy alongside developing new innovative testing to supporting preventative health.
Dr Peter King-Lewis
Dr Peter King-Lewis is an experienced doctor and businessman. He founded The King-Lewis Family Practice and OfficeGP Ltd in London, where he practised for nearly 30 years. He now serves as Chairman of the Medical Advisory Board at Bluecrest Wellness and is an NED for Genflow Biosciences. Dr. King-Lewis co-founded Hologram Health Ltd and has a passion for medical cannabis. He enjoys life afloat with his wife, Kim, cruising the Mediterranean, motorcycle touring, and travelling in Asia and South America, and is dedicated to improving national health through Bluecrest Wellness.
Dr Simi Alabi
Dr Simi Alabi is a seasoned clinician, healthcare strategist, entrepreneur, and speaker, bridging medical practice, wellness, and healthcare systems. A graduate of the University of Lagos, Nigeria, Dr. Simi earned her CCT in General Practice in the UK. Her pursuit of excellence led her to further studies at the University of Bedfordshire, Imperial College London, and Oxford University. Dr. Simi has held pivotal roles, such as Advisor to the Secretary of State for Health, Clinical Lead for Population Health in the BLMK Integrated Care System, and Primary Care Network Director. She believes in total health and wellness, not just disease management, and advises Bluecrest Wellness.
Dr Andy Black
Andy’s career began in the NHS where he was one of the youngest surgeons to achieve full fellowship of the Royal College of Surgeons of England. Co-founder of Kinapse, Andy is currently Professor of Practice at King’s College London, Director for health and life sciences advisory service MedInnovate, and Chairman of both global health care consultancy Lucid Group and drug discovery technology business Optibrium.
Dr Jack Edmonds
Dr Jack Edmonds has over 40 years of experience in general practice. He qualified in 1978 from the Royal Free Hospital Medical School. He has worked in private practice in London for more than 30 years, specialising in internal medicine, preventative care, and health screening. Dr. Edmonds embraces technological advancements in healthcare while maintaining the human touch in patient care. He continues to practise part-time in Chelsea and is passionate about improving health outcomes by maintaining the human touch while using the most up-to-date techniques.
Dr Victoria Newman
Dr Victoria Newman has been a GP partner for 22 years at a 10,000-patient practice in Woodford Green. Her particular interests include Psychiatry, Women's Health, and Dermatology. A prescribing lead with vast experience in general practice, she graduated from Barts in 1996 with an MBBS and a BSc in Psychology. Dr. Newman completed HO/SHO posts at Southend, Homerton, Royal London, and North Middlesex, progressing through the Whipps Cross VTS. She was awarded the DRCOG prize medal in 2000. She balances her career with family life and enjoys sports like hockey, cricket, and tennis.
Dr Martin Scurr
Dr Martin Scurr has been a respected figure in private practice since 1977. A graduate of Westminster Medical School, he commenced private general practice in the centre of London and was the opening Medical Director of St John’s Hospice at the Hospital of St John & Elizabeth, subsequently appointed as Physician to Westminster Cathedral. After a brief retirement, the pressures of the pandemic led Dr. Scurr to return to active practice. While advising former patients was valuable, he found that returning to direct patient care was the best way to continue expressing a sense of duty.
