Japan Tobacco International
Bluecrest is consistently one of JTI's highest-rated benefits. Here's why.
JTI (Japan Tobacco International) employs hundreds of people in offices and field teams across the UK, and it makes some of the world's best known tobacco and vaping brands.
Taking care of their people is central to how the business operates, and Bluecrest's health and wellbeing assessments are a valued part of their rewards package.
Becca Kitchen, Reward Advisor at JTI, explains the thinking: “For us the equation is simple: the more we support the health and wellbeing of our people, the better our business is. It’s vital we attract and retain brilliant people and make JTI one of the best places to work in the UK."
Alongside private medical insurance, an employee assistance programme, occupational health services, and eyecare vouchers, Bluecrest assessments are company-funded and offered to all employees every two years. The idea is straightforward: help people spot issues early, so they can act on them before they become bigger problems.
On-site and on hand
JTI employees can book an appointment at a Bluecrest clinic near them, but the team has also brought assessments directly to the workplace, running on-site health assessment days that make participation as easy as possible.
Tests cover a wide range of health indicators, including heart disease and stroke risk, blood health, cholesterol, and diabetes.
"Having Bluecrest come out to us just makes it really simple and convenient for people to take part," says Becca, "and we get really good feedback from an employee experience perspective. In our staff satisfaction surveys, it's consistently one of the top-rated benefits and it gives people great peace of mind."
The benefits extend beyond individual results. Company-wide health reports give JTI a broader view of workforce health, and that data has directly informed their wellbeing strategy over the last three years.
Turning data into action
The aggregated health data has been eye-opening.
JTI discovered that many employees were dehydrated, some were overweight, and there were other health issues linked to physical inactivity and diet. That insight sparked a series of targeted campaigns, including a Nutrition and Hydration week and a Move for May initiative, with tips, progress updates, and challenges shared across their internal Workplace platform.
Physical wellbeing has been a key focus for JTI in recent years, and the data from Bluecrest has helped them to understand where to direct their energy. The commercial case stacks up too. Assessments are fully funded by JTI, meaning employees pay nothing. And for those who want to extend cover to family members, that option is available too.
"It's also set at a great price point we're happy to pay," says Becca. "It means we can purchase a health assessment for employees without them having to contribute out of their own pocket."
Keeping people in companies
For JTI, the value of Bluecrest goes beyond health outcomes.
"Rewards and benefits are one of the things that keep people in companies, improve engagement, productivity, and satisfaction. At JTI, Bluecrest is definitely a part of that picture," says Becca.
Having worked with Bluecrest for several years, JTI's advice to other organisations is simple: invest in communication, encourage sign-up, and make sure employees understand what's on offer. "We'd absolutely recommend Bluecrest to other businesses," says Becca. "We've found the key is in communications and making sure employees know what it's all about."
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